Sunday, February 13, 2011

Writer/Director, Brad Bosley responds to accusations his Pepsi Max “Love Hurts” commercial perpetuates the ‘angry black woman’ stereo type.

Super Bowl Ads. Did you view them?
By any chance did you view the Pepsi Max Crash the Super Bowl commercial "Love Hurts"????
Well...let me tell ya...this ad has caused quite a stir! 
Rush. O'Reilly. NPR. The View. Essence Magazine. The New York Post.  MSNBC. CNN.
They're all debating whether or not the ad perpetuates the "angry black woman" stereotype..as well as domestic violence, female abuse, and running away from the scene of a crime.
Is too much being made out of this 30 second consumer produced Super Bowl ad??
That is for each viewer to decide.
Here's a few details that seem to be overlooked by some of the media outlets...
  •  the ad was created for the Crash the Super Bowl contest by a 'consumer', Brad Bosley
  • the ad was vetted by Pepsi's 'external ethnic advisory board' as well as nationally recognized community activists and leaders all of whom believed the ad highlights the key attributes in a humorous way.
  • 'Love Hurts' was selected to be a finalist for public voting
  • NO media outlet has obtained a statement from the writer/director, Brad Bosley
Oh. Wait.  One media outlet DID obtain a statement from Brad Bosley.....ME!!!!
I spoke with both writer/director, Brad Bosley and White House correspondent, author and minority advocate, Sophia A. Nelson about the controversy.
Tune in Wednesday, February 16th at 5pm (PST) to hear both interviews in their entirety.